Privacy Policy

Last Updated: June 16, 2022 (“Roda” or “the Site”) provides premier automotive valet services for car maintenance and repair either directly or through vehicle service providers (“dealerships”) that we represent (collectively, the “Services”). Roda is committed to protecting your privacy. We have prepared this Privacy Policy to describe our practices regarding the personal data we collect from you when you use any website, mobile, or other device with links to this Privacy Policy.

Overview & Summary

There is a great deal of information in this policy about our privacy practices. Here is an overview of what we do with your personal information:

We collect your personal information for the purpose of providing the Services. We do not share the information you provide to us for any reason other than to provide such services or make special offers to you related to the Services. If we match you with dealerships to work on your vehicle, we will share your information with the relevant dealership. We also share your information with the valet services that manage pick-up and delivery of your vehicle. After you use the Site, we may contact you with follow up, reviews or news about our offerings in the future, and if a dealership provides you with service, the dealership may contact you in accordance with the dealership privacy policy. You can unsubscribe from our emails, calls or texts at any time.

User Consent

By visiting the Site or submitting your personal data, you consent to the collection, use and disclosure of your personal data in accordance with this Privacy Policy. 

Changes to Our Privacy Policy 

We may update this Privacy Policy from time to time for any reason. We will notify you of any changes by posting the updated policy and we will change the “Last Updated” date above. You should review this Privacy Policy regularly. Your continued use of the Services following the posting of changes will mean that you accept the updated Privacy Policy. 

Information We Collect

Information You Provide to Us. We may collect your name, contact information, including your mobile number, vehicle license plate, and other vehicle related information in connection with the Services you request. If you subscribe to our newsletter, we will collect your email address. If you provide us feedback or contact us via e-mail, we will collect your name, e-mail address, and any other content included in your e-mail to us, in order to send you a reply. We may also collect personal data at other points in our Services that state that personal data is being collected, such as when you apply for a job. 

Information Collected via Technology. In addition to the information you provide to us, our servers may collect information from your computer or device based upon your use of the Services. For example, we may collect: 

  • Device Information – We may collect your hardware model, IP address, other unique device identifiers, operating system version, and browser type and settings of the device you use to access the Services. 
  • Usage Information – We also may collect information about the Services you use, your interactions with content offered through the Services, and other online activity. For example, we may collect information about how many visitors visit a specific page on the Services, how long they stay on that page, and which hyperlinks, if any, are selected. We collect this information, in part, through the use of technologies such as cookies and web beacons, which are discussed in detail below. 

Information From Third-Party Sources. We may receive information about you from publicly and commercially available sources, as permitted by law, which we may combine with other information we receive from or about you. For example, we may receive information about you from a social media site if you connect to the Services through that site. 

How We Use Your Personal Information

To Provide You Access to the Services and Manage Your Requests. In general, we use your information to respond to your requests, aid us in serving you better, and to improve the Site. For example, we may send it to the dealerships that match your needs to schedule the Services, and we or the dealerships may contact you via phone, text or email to follow up, remind you of your appointment, ask you to review the service you received and send you information about future car care. We share information with the valet services that arrange for your vehicle pick-up and delivery. We may also share information with one or more of the dealerships if you have a customer inquiry about one of their services. The dealership selected for your automotive services will be responsible for the further processing of your personal information and, if you obtain services, the dealership may independently collect other information from you or your vehicle in accordance with its privacy policy. After we provide your information to them, the dealer’s use of such information is subject to its terms of use, privacy policies and practices. We encourage you to review the dealer’s privacy policy and terms. By using the Site, you consent to the processing of data about you in the manner and for the purposes set out above. 

Marketing. We may send you a request for feedback on the Services or send you promotional offers regarding automotive services that we think may be of interest to you. For example, we use a third party service that matches browser cookies of visitors to our site with names and addresses from third party databases in order to send special offers through the mail on our behalf. We never receive or store any of this aggregate information and these third parties are not permitted to sell the visitor information from the Site to any other company or service. 

We do not sell your personal information to unaffiliated parties for their own marketing purposes unrelated to the Services. 

To Better Understand Our Users and Enhance Services. We may use information we gather to analyze and improve the Site and enhance the Services.

To Protect the Rights of the Services and Others. We may use your personal information as we believe is necessary or appropriate to protect, enforce, or defend the legal rights, privacy, safety, or property of the Services, our employees or agents, or other users and to comply with applicable law.

Consent. We may otherwise use your information with your consent or at your direction.


We have adopted physical, technical, and administrative safeguards to help protect against theft, loss, misuse, and unauthorized access to or disclosure of the information we collect and receive. However, please note that no data transmission or storage can be guaranteed to be 100% secure. As a result, while we are concerned with the security of your personal data and strive to protect your information and privacy, we cannot and do not guarantee the security of any information you disclose or transmit to the Services and cannot be responsible for the theft, destruction, or inadvertent disclosure of your information, or any other disclosures out of our control. 

Sharing or Disclosing Your Personal Data.

We may disclose your personal information to the following third parties:

Dealerships We Represent. When you request information about one or more of the Services, if we enlist a third-party dealership to provide the service to you, we will share information with such dealerships to arrange the Services and schedule your appointment. Dealerships are expected to protect the confidentiality and security of any information we share with them. However, we are not responsible for all of their privacy practices, and they may use your information in accordance with the dealership’s privacy policy. We recommend that you review the dealership’s website to determine how that site protects your privacy.

Service Providers. We may use service providers to perform a variety of services for Roda such as for scheduling integration, direct mail, valet services, data analysis and form submissions, and we may share your personal information with these businesses for the limited purpose of performing those services. However, we do not permit these third parties to share or use your information for other purposes.

Within our Corporate Group. We may share information within our corporate group on a need to know basis, for the purposes set out in this Privacy Policy. 

Other Parties When Required by Law or As Necessary to Protect Our Services. There may also be occasion for Roda to disclose your personal data to third parties if it believes, in its sole discretion, that such disclosure is required by law, is necessary to enforce our privacy policy, or in connection with a sale or transfer of some or all of the assets in Roda.

Otherwise With Your Consent or At Your Discretion. In addition to the sharing described in this Privacy Policy, we may share information about you with third parties whenever you consent to or direct such sharing.

We also may share other information with third parties in a manner that does not identify particular visitors, including, for example, aggregate information about how the Services are used.

Cookies and Other Online Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to facilitate administration and navigation on the Services, to better understand and improve the Services, and to provide you with a customized online experience.

Cookies. A cookie is a string of information that is sent by a website and stored on your hard drive or temporarily in your computer’s memory. We may employ cookie technology to help you move faster through our site. We may employ cookie technology to estimate our total audience size and traffic and to help us improve the Services’ experience by measuring which areas are of greatest interest to users. You can turn off the ability to receive any of these cookies by adjusting the browser in your computer, but you should note that if you do so, this may materially affect the functionality of the Services and the information you can access through them. Information about prohibiting the collection of cookies is set out below. If you wish to find out more about cookies, please visit the Interactive Advertising Bureau’s web site at

Prohibiting the collection of cookies. If you would like to prevent Roda from collecting cookies when you visit the Site, please update the privacy setting in your chosen web browser. You can directly control cookie acceptance from there:

Google Chrome:

Mozilla Firefox:

Internet Explorer:

Google Analytics:

Web Beacons and Other Tracking Technologies. We also may use other tracking technologies, such as beacons (electronic images that are also known as pixel tags or clear gifs) that communicate information from your device to a server. Beacons can be embedded in online content, videos, and emails, and can allow a server to read certain types of information from your device, know when you have viewed particular content or a particular email message, determine the time and date on which you viewed the web beacon, and the IP address of your device. We use web beacons for a variety of purposes, including analyzing the use of our Services and in conjunction with cookies. 

Do Not Track Signals. Some web browsers may transmit “do not track” signals to websites with which a user communicates. We currently do not respond to these signals. 

Third Parties that Provide Content or Functionality. Third party service providers may provide some of the content and functionality on the Site. When you use our Services, such third parties may collect or receive certain information about you and/or your use of the Services, including through the use of cookies, beacons, and similar technologies. This information may be combined with information collected across different websites, online services, and other linked or associated devices. These third parties may use your information to improve their own services. However, we do not permit such parties that receive or collect your information in connection with the Services to share or use your information for other purposes. 

Links to Other Web Sites

As a courtesy to our visitors, we may make content or services from other websites available to you from links located on this site. These other websites are not subject to this Privacy Policy. We recommend that you review the Privacy Policy at each such website to determine how that site protects your privacy.

Transfer of Data Outside of Your Home Country

Your information may be stored, processed and accessed in the United States or any other countries where Roda maintains support services. By using the Services, you consent to the collection, transfer, storage, and processing of information outside your country.

If you are located in the EU and applicable law specifies relevant legal grounds for processing personal data, the legal grounds for our processing activities are to perform our contract(s) with you; to meet our legal obligations; and for our legitimate business purposes, including improving our operation and Services and to detect and prevent fraud. By visiting the Site and submitting your personal information, you are providing your consent to the uses of your personal information as described in this Privacy Policy. We rely on this consent to send your personal information to the dealerships we select so that you may obtain automotive services, and send you direct marketing messages about automotive related services. Please see the “Your Ability To Choose” section below for more information on how to withdraw your consent at any time. You may lodge a complaint with a supervisory authority if you consider that our processing of your personal information infringes applicable law.

Questions about Data Collection and Processing

You may ask questions about the data you have submitted through the Services by contacting us. Please see the “How to Contact Us” section below for contact information.

Your Ability To Choose

Disclosure of Information for Marketing Purposes. If you wish to change your preferences about being contacted or withdraw your consent to be contacted, we encourage you to follow the instructions in any email or other message you receive. To opt out of email, you may send us an unsubscribe email at, or send a written request to Roda, Attn: B. Mognahan, c/o Graham Holdings Company, 1300 N. 17th Street, Arlington, VA 22209. We will honor those requests, but please understand that it may take ten days or more for such mailings to end. If a dealership contacts you directly, kindly contact the dealership sending you the information, since dealerships have separate privacy policies. If you do not receive a response or are not unsubscribed promptly from one of the dealerships that provided the Services, you may also let us know by sending us a written request by email to marketing When composing your email, please include the phrase “Unsubscribe Request” in the subject line and body of the request and state to which dealership the unsubscribe request applies.  

Access, Update, or Correct Information and Other Data Subject Rights. You may have certain rights as a data subject under local law. For example, you may have the right to access, update, or correct inaccuracies in your personal information in our custody and control, subject to certain exceptions prescribed by law, or the right to data portability. If you would like to access, review, or update your information or otherwise exercise your rights, please contact us as set out in the “How to Contact Us” section below.

If you’d like us to delete your personal information that you’ve shared with us, please email us at

Other Important Information

Children’s Privacy. We do not knowingly collect any personal information from children under the age of 13 without parental consent, unless permitted by law. If we learn that a child under the age of 13 has provided us with personal information, we will delete it in accordance with applicable law. If you believe that we might have any personal data from a child under 13, please send an email to

Persons with disabilities may obtain this notice in alternative format upon request by sending us an email to

How to Contact Us

If you have any questions about this Privacy Policy or our information-handling practices, please contact us by email at or write to us at Roda, Attn: B. Monaghan, c/o Graham Holdings Company, 1300 N. 17th Street, Arlington, VA 22209. We are not responsible for the privacy practices of third parties, which are subject to their respective privacy policies.